Corporate decision makers, particularly chief marketing officers and their teams, increasingly rely on data to inform and drive decisions on strategy and to improve the customer experience (CX). But they’re finding it can be difficult when the data is inconsistent and contained in disparate, application-focused silos. What’s needed is the ability to interrogate all data from the marketing systems in a cohesive fashion so that breakthrough insights become possible.
Adobe Experience Platform delivers this essential functionality. With it, brand managers and marketers can integrate many individual data sets to view a specific customer’s interaction with the brand across channels, and that means they can hyper-personalize the customer’s experience. The data doesn’t come from a single isolated source but from apps such as CRM, social media, and other sources.