IDG Contributor Network: A multi-channel approach to experimentation

A few months ago, I wrote about a critical consideration for establishing an innovation practice – location. I explored the power of leveraging research-based universities and their role in invention and innovation. While I have focused primarily on prototyping (creating tangible working models that answer the singular question of “will it work?”), which affords an organization with the capability to experiment; experimentation is more than just prototyping. Early into formulating my vision for The Tech Nest, I didn’t want to limit the value we offered to AARP with a singular focus of prototyping. Although prototyping was a critical first step, co-location at a university was and is a force multiplier.

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